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David Meerman Scott (born March 25, 1961) is an American online marketing strategist, and author of several books on marketing, most notably ''The New Rules of Marketing and PR'' with over 350,000 copies in print in more than 25 languages. The book was inspired by an accidental discovery (made when he was vice president of marketing at NewsEdge) that creating useful content oneself and publishing it on-line at virtually no cost was consistently more effective than expensive profession public relations programs.〔 Subsequent books draw from his experience as a real-time bond trader,〔 and his observations about innovative marketing by organizations as diverse as IBM〔 and the rock band The Grateful Dead.〔 Based in Boston, he is also a speaker at conferences and corporate events and he runs seminars about marketing around the world. ==Early life== Scott graduated from Kenyon College in 1983 with a BA in economics. After early jobs as a clerk on several Wall Street bond trading desks, he worked in the online news and information business from 1985 to 2002. He held executive positions in an electronic information division of Knight-Ridder, at the time one of the world's largest newspaper companies from 1989 to 1995. He was based in Tokyo from 1987 to 1993 and in Hong Kong from 1993 to 1995. He moved to the Boston area in 1995 and joined Desktop Data, which became NewsEdge Corporation. In his most recent corporate position he was vice president of marketing at NewsEdge until the business was sold to Thomson Corporation in 2002.〔 He says "I didn't plan on becoming a marketing strategist... I came upon it accidentally..."〔 At NewsEdge he and his team found that do-it-yourself programs based on creating useful content and publishing it on-line at virtually no cost consistently generated more interest from qualified buyers than expensive profession public relations programs. However, the Thomson Corporation terminated his employment after acquiring NewsEdge. "My ideas were a little too radical for my new bosses. So I started my own business..." he says.〔 Since 2001, he has used Meerman, his middle name, to distinguish himself from other notable people called David Scott such as the David Scott who walked on the moon as the commander of Apollo 15 (and whom he has met). 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「David Meerman Scott」の詳細全文を読む スポンサード リンク
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